Just about all but the rankest newbies have heard the name, WordPress. WordPress is a content management system that is very popular among bloggers. But really it’s for everyone – anyone can use it as they see fit. Regardless of the type of site, or purpose, WordPress can be used for it.
Internet marketers can use it on their weblogs or sales sites. That includes squeeze, or landing, pages and complete sales business websites. Customizing WordPress is stupid simple, and you could spend years just looking at themes there are so many out there. Beyond that, with the right plug-ins, you can make WordPress perform however you want it to perform. What follows next are some plugins that can help any marketer in their business.
Social media marketing is huge, and for very good reason, and you can use ShareThis plugin for bookmarking your posts/pages to social bookmarking websites. It’s simple and just installs a small link box at the bottom of each page, or end of each post. Your readers can hover over the box, and they’ll have a choice of bookmarking or networking sites they can submit your site to. So, they can easily submit to very popular sites like Reddit, Twitter, Facebook, and even chatting apps like AOL IM. This encourages site visitors to tell others about what they have found on your site!
You probably can easily figure out what the Similar Posts plugin does. But what it actually does is put a link at the end of your posts to other posts on your site that are related. Ok, so it’s pretty obvious why this is a good idea; it will try to interest your visitors in other posts, etc. This serves very well to maintain interest in your site. The idea is pretty much to what you need to do to keep them there.
Another excellent plugin lets your site subscribers get updates via text message, it’s called – oddly enough – SMS Text Message. It’ll install a form for people to opt-in to receive your messages. The way it works, when someone opts-in, is they put their phone number into the form, and then they’ll automatically receive updates via texts. So this is a unique approach to updating your subscribers of any site updates. However, we’re really not sure how effective this may be in the real world, so it could take some time to build a list this way.
WordPress is a fantastic and versatile content management system. One of the reasons that it is so popular is that it is free of charge to everyone. So you can do whatever you want and customize it however you want, it will always be free to do. You can add or change themes, code tweaks, add any plugins, etc. You can do this without being a programmer or web designer, and there’s no previous experience required.